As already disclosed above, two artists are creating a new plug-in for 3ds max modeling in Z-Spheres inspired by the Z-Brush, now they have published a video demonstrating the tool.
The site CG Cookie has published a great video tutorial on animating fluids and Render in 3ds max, teaching how to create a tire through a puddle of water generated with Real Flow.
Link: http://cgcookie.com/max/2012/01/19/tire-in-a-puddle/